关键词: 召回成本, 召回努力, 召回概率, 策略

Abstract: Considering a two-stage supply chain consisting of a supplier and a manufacturer which is facing a product recall event, and the fact that both the supplier and manufacture can make recall efforts to reduce the product recall probability, this paper studies the optimal supply chain recall efforts strategies. We find that the supply chain recall efforts are mainly related to the initial expected unit recall costs and the potential market size. When the potential market size and the initial expected unit recall costs are relatively small, both supply chain members choose the partial recall effort. When both the potential market size and the initial expected unit recall costs are large, both supply chain members take the full recall efforts. Otherwise, the supplier chooses full recall effort while the manufacturer chooses partial recall effort. In practice, the manufacture's promotion and the supplier's production efforts are commonly used strategies to enlarge the market size, sowe investigate the effect of both strategies on the supply chain recall efforts strategies as well. The results show that both strategies can motivate supply chain members to improve recall efforts, reduce the recall probability, and increase the profit of supply chain members. Particularly, we compare both strategies in terms of the effect on supply chain recall efforts. When both promotion costs coefficient and production effort costs coefficient are small, effects are the same. When the production effort costs coefficient is large enough, the manufacturer's production effort strategy improves supply chain recall efforts better. Otherwise, the supplier's production effort strategy improves supply chain recall efforts better.

Key words: recall costs, recall efforts, recall probability, strategies