An Empirical Study on Internet Users’ Links Sharing Based on Planed Behavior Theory

doi:10.12005/orms.2016.0061

Operations Research and Management Science ›› 2016, Vol. 25 ›› Issue (2): 173-179.DOI: 10.12005/orms.2016.0061

• Application Research • Previous Articles Next Articles

An Empirical Study on Internet Users’ Links Sharing Based on Planed Behavior Theory

GU Dong-xiao¹, SUN Jian-jun¹, ZHANG Yue², SHENG Dong-fang¹, YANG Su²

1.School of Information Management of Nanjing University, Nanjing 210093, China;
2.School of Management of Hefei University of Technology, Hefei 230009, China

Received:2014-05-28 Online:2016-04-25

基于计划行为理论的用户链接分享研究

顾东晓¹,孙建军¹,张悦²,盛东方¹,杨苏²

(1.南京大学信息管理学院,江苏南京 210093;
2.合肥工业大学管理学院, 安徽合肥 230009)

通讯作者: 孙建军(1962-),男,教授,博士生导师,主要研究方向为信息资源管理与网络计量学。
作者简介:顾东晓(1980-),男,博士后,主要研究方向为信息资源管理、链接分析与知识管理等
基金资助:
国家自然科学基金面上资助项目(71273125);国家自然科学基金青年项目(71301040);国家社科基金重大项目(12&ZD221);中国博士后科学基金项目(2013M541651,2014T70508),江苏省博士后科研资助计划(1302129C),安徽省哲学社会科学规划项目(AHSKQ2014D23)等项目研究成果之一

Abstract

Abstract: Based on the theory of planned behavior, this study investigates the influence factors of users’ cyber links behavior in the mobile Internet, and develops the conceptual model among the self-actualization need, immersion, subjective norm, perceived behavioral control and users’ online links intention, as well as behavior. Based on 428 records of data collected from the real world, an empirical analysis is completed. And the results show that the self-actualization needs, immersion, subjective norm, and perceived behavioral control all have significantly positive influence on cyber users’ links intention as well as their link behavior. The conclusions are helpful to provide important reference for the websites to optimize their links sharing tools for better social information diffusion and business information promotion.

Key words: links technology, cyber users links, internet information management, planned behavior theory

摘要： 基于计划行为理论梳理分析了移动互联网用户链接分享行为的影响因素,构建了各影响因素与网络用户链接行为关系的概念模型,并基于428条现实世界数据进行了实证分析。结果表明感知行为控制、自我实现需要、沉浸需要、主观规范等四大因素对移动互联网用户持链接分享链接意愿和链接行为具有显著的正向影响。该结论有利于指导信息门户网站开展网络链接技术优化以及社会商业信息的推广活动。

关键词: 链接技术, 用户链接分享行为, 互联网信息管理, 计划行为理论

CLC Number:

GU Dong-xiao, SUN Jian-jun, ZHANG Yue, SHENG Dong-fang, YANG Su. An Empirical Study on Internet Users’ Links Sharing Based on Planed Behavior Theory[J]. Operations Research and Management Science, 2016, 25(2): 173-179.

顾东晓,孙建军,张悦,盛东方,杨苏. 基于计划行为理论的用户链接分享研究[J]. 运筹与管理, 2016, 25(2): 173-179.

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An Empirical Study on Internet Users’ Links Sharing Based on Planed Behavior Theory

基于计划行为理论的用户链接分享研究

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