Abstract: At present, e-commerce is increasingly entering all aspects of China’s economic and social life. Both the logistics industry and e-commerce are growing at a high speed. People’s eco-environmental protection awareness has promoted the development of e-commerce green logistics system. Based on the ecosystem theory, this paper explores the organic integration of e-commerce and logistics, and discusses the influencing factors of the construction of e-commerce logistics green system,and also discusses the boundary of E-commerce logistics green ecosystem involved in it. Based on this, this paper also constructs an evaluation method combining the multi-factor target optimization model and the analytic hierarchy process for the e-commerce logistics ecosystem. In terms of the weight between the indicators, the weight of each indicator is quantified by expert inquiry combined with analytic hierarchy process. All these will evaluate the score to understand the specific performance of the firm in all aspects of the e-commerce green logistics eco-system.

Key words: e-commerce, green logistics, boundary, objective optimization model, evaluation

摘要： 当前电商日益走进我国经济社会生活的方方面面,物流业与电商相伴高速成长,人们生态环保意识的加强推动了电商绿色物流体系的发展。本文基于生态系统理论,探究电商与物流有机融合,探讨了电商物流绿色体系构建的影响因素,并进一步探讨了电商物流绿色生态体系的边界。基于此,本文还构建了电商物流生态体系多因素目标优化模型与层次分析法相结合的评价方法,在各指标之间的权重方面,以专家问询结合层次分析法量化了各指标的权重,得到基于调研企业的最终评价得分,用以评估企业在电商绿色物流生态体系各方面的具体表现。

关键词: 电商, 绿色物流, 边界, 目标优化模型