Abstract: With the emergence of the electronic broker, a new trade platform is provided for the commodity trade. The purpose of this paper is to research the buy-sell two-sided matching decision-making problem considering the different trade attitude of the brokers in e-commerce environment. Firstly, the description of the buy-sell two-sided matching decision-making problem is given. Then, according to the trait of profit-oriented brokers, service-oriented brokers and compromise-oriented brokers, a buy-sell two-sided matching model in the four kinds broker is constructed, where the objectives include: maximize the value of the matching pair, maximize the trade price and maximize the trade achieve level. Further, by solving the model, the buy-sell two-sided matching decision-making results are obtained. Finally, an illustrating example is given to show the feasibility and practicability of the proposed method. The paper can further improve the methods for the buy-sell two-sided matching decision-making and have a practical application value.

Key words: management science, buy-sell two-sided matching, matching model, trade attitude of the broker

摘要： 电子中介的出现,为商品交易提供新的交易平台。本文以基于电子中介下的商品交易为背景,研究了考虑不同中介交易态度的买卖双边匹配决策问题。首先,给出买卖双边匹配决策问题的描述,然后,根据牟利型、服务型和折中型等3种交易态度中介的特点,以最大化匹配对价值、交易价格和达成度等为目标,分别建立了3种中介下的买卖双边匹配模型。进一步地,通过求解上述模型确定双边买卖匹配决策的结果。最后,通过一个实例分析说明出方法的有效性和可行性。本文进一步完善了买卖双边匹配的决策方法,具有实际应用价值。

关键词: 管理科学, 买卖双边匹配, 匹配模型, 中介交易态度