Abstract: Under the background of terminal joint distribution, pricing game models of decentralized decision and centralized decisionarebuilt,taking the expressjoint distribution allianceas the research object. In the decentralized decision-making scenario, we consider five different profit distribution methods: fixed payment, piece by piece payment, revenue sharing, service level compensation, revenue sharing and cost sharing.In the construction of the model, we consider the impact of the proportion of courier commission, peer competition, service level and publicity level on the demand and cost, and give the best decision of express enterprises and cooperative enterprises.Finally, we analyze the changes of service level, price and profit under different modes. The result shows that the total profit of the alliance is the highest under the centralized decision-making, and the profit sharing and cost sharing mode under the decentralized decision-making is the best.

Key words: joint distribution, decentralized decision-making, profit distribution, pricing game

摘要： 在末端共同配送背景下,以快递共配联盟为研究对象,建立了分散决策和集中决策的定价博弈模型。对分散决策情景考虑了固定支付、按件支付、收益共享、服务水平补偿、收益共享与成本共担五种不同的利润分配方法。在构建模型时,考虑了快递员提成比例、同行竞争、服务水平、宣传水平对需求和成本的影响,给出了快递企业与合作企业的最佳决策。最后,分析在不同模式下联盟的服务水平、价格、利润变化。结果显示,集中决策下联盟的总利润最高,分散决策下使用收益共享与成本共担模式最佳。

关键词: 共同配送, 分散决策, 利润分配, 定价博弈