Operations Research and Management Science ›› 2017, Vol. 26 ›› Issue (6): 163-166.DOI: 10.12005/orms.2017.0151

• Application Research • Previous Articles     Next Articles

Evaluation E-commerce Service Level Based onVariable Weighted analysis Method

YU Gao-feng1, LI Deng-feng2, WANG Hong-yu1   

  1. 1.school of Information engineering, Sanming University, Sanming, 365004, China;
    2.School of Economics and Management, Fuzhou University, Fouzhou, 350108, China;
    3.The Electronic Commerce Technology University Engineering Center in Fujian Province,Saming 365004, China
  • Received:2016-02-27 Online:2017-06-25

面向电子商务服务水平的变权分析评价方法

余高锋1.3, 李登峰2, 王红雨1.3   

  1. 1.三明学院 信息工程学院,福建 三明 365004;
    2.福州大学 经济与管理学院,福建 福州 350108;
    3.电子商务技术福建省高校工程研究中心,福建 三明 365004
  • 作者简介:余高锋(1986-),男,福建宁德人,讲师,硕士,从事决策分析的研究;李登峰(1965-),男,广西人,博士,教授,博导,从事管理决策与对策研究。
  • 基金资助:
    国家自然科学基金重点项目(71231003);福建省社会科学规划项目(FJ2016C029);福建省自然科学基金资助项目(2015J01287);福建省属高校专项项目(JK2015044).

Abstract: Aming at the evaluation of E-commerce service level, a new evaluation method is developed on the basis of the variable weighted analysis method. Firstly, the evaluation of E-commerce service level index system is established; Secondly, real numbers, intervals, triangular fuzzy numbers, linguistic variables and intuitionistic fuzzy numbers are used to represent the evaluation information, the relative closeness of positive ideal solution of various schemes are established,and the variable weighted analysis evaluation steps are given out; Finally, the example shows the method is effective and rationality.

Key words: heterogeneous information, variable weighted analysis method, e-commerce, evaluation method

摘要: 针对电子商务服务水平评价问题,提出一种基于变权分析方法的评价方法。首先,建立电子商务服务水平评价指标体系;其次,采用实数、区间数、三角模糊数、语言变量和直觉模糊数5种不同类型表示其评价信息,提出各个电子商务服务水平关于正理想解的相对满意度计算方法,据此确定电子商务服务水平,并具体给出其变权分析评价步骤;最后,通过实例说明该方法的有效性和合理性。

关键词: 异质信息, 变权分析法, 电子商务, 评价方法

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