关键词: 生产水平, 检测水平, 检测概率, 外部损失, 质量控制

Abstract: In the supply chain system whose quality of products is jointly determined by manufacturer’s production level and brand merchant’s detection level, we construct the quality controlling model under the environment that the brand merchant is limited to detection level and the manufacturer shares the ratio of external loss, and gives supply chain quality controlling game’s Nash equilibrium solution in the different parameters. Meanwhile, we characterize the mechanism of pure strategy and mixed strategy equilibrium, and analyze interactive coordination mechanism between mixed strategy equilibrium solution and the two parameters of brand merchant’s detection level and the manufacturer sharing external loss ratio. Then, we find out the influence factors of optimal detection probability in repeated game that the brand merchant takes the grim strategy.