不同博弈框架下多竞争零售商的双渠道供应链定价决策研究

doi:10.12005/orms.2018.0135

运筹与管理 ›› 2018, Vol. 27 ›› Issue (6): 63-74.DOI: 10.12005/orms.2018.0135

不同博弈框架下多竞争零售商的双渠道供应链定价决策研究

韦才敏^1,2, 李忠萍^1,2, 范衠²

1.汕头大学数学系,广东汕头 515063;
2.汕头大学数字信号与图像处理技术重点实验室,广东汕头 515063

收稿日期:2016-06-17 出版日期:2018-06-25
作者简介:韦才敏(1977-),男,壮族,广西马山人,教授,硕士生导师,主要研究方向:随机规划、随机模型理论与方法、物流与供应链管理;李忠萍(1989-),女,安徽阜阳人,硕士,研究方向:物流与供应链管理、医疗健康管理;范衠(1974-),男,湖南邵阳人,教授,博士生导师,研究方向:人工智能与智能机器人。
基金资助:
国家社会科学基金重点项目(16AGL010)

Research on Pricing Decisions of Dual-Channel Supply Chain with Multiple Competitive Retailers under Different Game Frameworks

WEI Cai-min^1,2, LI Zhong-ping^1,2, FAN Zhun²

1.Department of Mathematics, Shantou University, Shantou 515063, China;
2.Guangdong Provincial Key Lab of Digital Signals and Image Processing, Shantou University, Shantou 515063, China

Received:2016-06-17 Online:2018-06-25

摘要/Abstract

摘要： 在Bertrand竞争、Stackelberg竞争及集中决策下,研究由单制造商与多竞争零售商组成的双渠道供应链的定价决策问题。运用两阶段优化技术、博弈论及矩阵论,讨论了多竞争零售商与单制造商在价格方面相互竞争的问题,给出不同市场竞争模式及集中决策下供应链成员的博弈均衡解。对比不同博弈框架及集中决策下供应链成员的定价决策,通过数值实验分析了价格敏感度及零售商个数对最优定价决策和最大利润影响,给出一些管理学理论与见解,为双渠道供应链中各成员的管理者制定最优决策提供理论支持。

关键词: 供应链管理, 双渠道供应链, 定价策略, 博弈论, 零售商

Abstract: This paper studies the pricing decisions problem of dual-channel supply chain consisting of a manufacturer and multiple competitive retailers under Bertrand competition, Stackelberg competition and centralized decision-making. In this case, where manufacturer and multiple retailers compete with each other over price, we obtain the gaming equilibrium of the supply chain members using two-stage optimization technique, game theory and matrix theory under different competitive patterns and centralized decision-making case, respectively. We compare the pricing decisions of the supply chain members under different game frameworks and centralized decision-making case, and by making a numerical experiment we analyze the influence of price sensitivity and the number of retailers on the optimal retailer price, and the maximum profits of channel members. In addition, we get some managerial implications and provide a theoretical support for dual-channel managers to develop the optimal decisions.

Key words: supply chain management, dual-channel supply chain, pricing policies, game theory, retailers

中图分类号:

F224

韦才敏, 李忠萍, 范衠. 不同博弈框架下多竞争零售商的双渠道供应链定价决策研究[J]. 运筹与管理, 2018, 27(6): 63-74.

WEI Cai-min, LI Zhong-ping, FAN Zhun. Research on Pricing Decisions of Dual-Channel Supply Chain with Multiple Competitive Retailers under Different Game Frameworks[J]. Operations Research and Management Science, 2018, 27(6): 63-74.

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不同博弈框架下多竞争零售商的双渠道供应链定价决策研究

Research on Pricing Decisions of Dual-Channel Supply Chain with Multiple Competitive Retailers under Different Game Frameworks

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