风险规避型零售商资金约束下双渠道闭环供应链的定价决策

doi:10.12005/orms.2021.0102

运筹与管理 ›› 2021, Vol. 30 ›› Issue (4): 1-9.DOI: 10.12005/orms.2021.0102

• 理论分析与方法探讨 • 下一篇

风险规避型零售商资金约束下双渠道闭环供应链的定价决策

史思雨^1,2, 孙静春^1,2, 邓飞^1,2

1.西安交通大学管理学院,陕西西安 710049;
2.过程控制与效率工程教育部重点实验室,陕西西安 710049

收稿日期:2018-12-10 出版日期:2021-04-25
通讯作者: 史思雨(1994-),女,陕西商洛人,博士研究生,研究方向:供应链管理。
作者简介:孙静春(1966-),男,陕西西安人,教授,博士生导师,研究方向:供应链管理;邓飞(1986-),男,云南泸西人,博士研究生,研究方向:供应链管理。
基金资助:
国家自然科学基金资助项目(71372164)

Pricing Decisions of a Dual-channel Closed-loop Supply Chain with a Budget Constraint Risk-averse Retailer

SHI Si-yu^1,2, SUN Jing-chun^1,2, DENG Fei^1,2

1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China;
2. The Key Lab of the Ministry of Education for Process Control & Efficiency Engineering,Xi’an 710049, China

Received:2018-12-10 Online:2021-04-25

摘要/Abstract

摘要： 针对单一风险中性制造商和单一风险规避零售商组成的双渠道闭环供应链,建立制造商主导的Stackelberg博弈模型,讨论零售商分别通过银行贷款和延期支付解决资金约束问题时,各参与方的最优定价,分析回收率和零售商风险规避程度对决策结果的影响,并比较两种融资方式中决策结果的差异。研究表明:在双渠道闭环供应链中,零售商的资金约束不会影响批发价格、直销价格和零售价格随回收率的变化趋势。随着零售商风险规避程度的提高,银行贷款中批发价格的变化还与利率有关,直销价格始终降低;延期支付中批发价格始终提高,直销价格与之无关。当融资利率相等时,银行贷款中的批发价格始终高于延期支付,而直销价格和零售价格的相对大小还受利率和回收率的影响。

关键词: 双渠道闭环供应链, 供应链金融, 风险规避, 定价决策

Abstract: We analyze the pricing decisions of a dual-channel closed-loop supply chain concerning a risk-neutral manufacturer and a budget constraint risk-averse retailer. To address the problem, we use mean-variance criteria to describe the retailer’s risk aversion degree and build the Stackelberg game to obtain the optimal solutions in different financing modes, namely, bank loan and delay in payment. We investigate the impacts of the product recycling rate and the retailer’s risk aversion degree on the decision results, and compare the results between the two modes. We find that the retailer’s budget constraint will not affect the variation trends of wholesale price, direct selling price and retail price with the recycling rate. When the retailer applies for bank loan, the change of wholesale price with the risk aversion degree is also related to the interest rate, while the direct selling price always decreases with it. When the retailer applies for payment in delay, the wholesale price always increases with the risk aversion degree, while the direct selling price is independent with it. When the two financing interest rates are equal, wholesale price of bank loan mode is always higher than that of payment in delay, while the compare results of direct selling price and retail price are also affected by the sizes of interest rate and recycling rate.

Key words: dual-channel closed-loop supply chain, supply chain financing, risk aversion, pricing decision

中图分类号:

F272.3

史思雨, 孙静春, 邓飞. 风险规避型零售商资金约束下双渠道闭环供应链的定价决策[J]. 运筹与管理, 2021, 30(4): 1-9.

SHI Si-yu, SUN Jing-chun, DENG Fei. Pricing Decisions of a Dual-channel Closed-loop Supply Chain with a Budget Constraint Risk-averse Retailer[J]. Operations Research and Management Science, 2021, 30(4): 1-9.

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风险规避型零售商资金约束下双渠道闭环供应链的定价决策

Pricing Decisions of a Dual-channel Closed-loop Supply Chain with a Budget Constraint Risk-averse Retailer

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