运筹与管理 ›› 2025, Vol. 34 ›› Issue (6): 115-122.DOI: 10.12005/orms.2025.0183

• 应用研究 • 上一篇    下一篇

考虑评价主体偏好差异的复杂产品设计方案效率评价

喻寅昀1, 张瑞1, 杨卫明2, 陈星雨3, 张帆顺4   

  1. 1.重庆交通大学 经济与管理学院,重庆 400074;
    2.中共广东省委党校 管理教学部,广东 广州 510053;
    3.暨南大学 管理学院,广东 广州 510632;
    4.湘潭大学 商学院,湖南 湘潭 411105
  • 收稿日期:2023-08-22 发布日期:2025-09-28
  • 通讯作者: 喻寅昀(1994-),女,重庆忠县人,博士,讲师,研究方向:产品创新决策理论与方法。Email: 707570501@qq.com。
  • 基金资助:
    重庆市社会科学规划项目(2023BS037);重庆市教育委员会人文社会科学研究基地项目(24SKJD104);重庆交通大学校启项目(F1230068,Z56230040)

Efficiency Evaluation of Complex Product Designs Considering Multi-subject Preference Differences

YU Yinyun1, ZHANG Rui1, YANG Weiming2, CHEN Xingyu3, ZHANG Fanshun4   

  1. 1. School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, China;
    2. Management Teaching Section, Party School of the Guangdong Provincial Committee of CPC, Guangzhou 510053, China;
    3. School of Management, Jinan University, Guangzhou 510632, China;
    4. School of Business, Xiangtan University, Xiangtan 411105, China
  • Received:2023-08-22 Published:2025-09-28

摘要: 针对评价主体偏好差异下复杂产品设计方案效率评价问题,已有方法常需引入主观或额外参数来测量评价主体偏好差异,不难发现这类方法降低了评价结果的客观性。鉴于此,本文基于数据集的分析视角,运用数据分布特征来刻画评价主体偏好差异,提出一种考虑评价主体偏好差异的复杂产品设计方案效率评价方法。首先,在保持经典DEA交叉效率评价模型的优势基础上,构建出复杂产品设计方案初始效率评价矩阵;随后,引入统计学中的二阶中心距(标准差)和三阶中心距(偏度)来刻画评价主体的差异性偏好,并以此来修正初始效率评价矩阵;最后,采用OWA算子对带有心理偏好信息的效率评价矩阵进行集结,得出最优设计方案。通过一个实例对本文所提方法进行应用示例,验证了该方法的有效性和优越性。

关键词: 复杂产品, 方案设计, 偏好差异, 交叉效率

Abstract: Efficiency evaluation of complex product designs emphasizes the selection of the optimal design solution from a set of similar or comparable alternatives under given input and technical conditions. In practice, the evaluation process of complex product designs involves multiple subjects, which are different in knowledge background, personal experience and so on, and make differentiated judgments about the importance orders of the designs. In response to the preference differences in the multiple subjects, scholars have proposed and applied subjective or additional parameters to measure preference differences. It is not difficult to find that those methods reduce the objectivity of the results. Based on this, this paper proposes an efficient method of complex product designs considering the preference differences of the multiple subjects, and applies the data distribution characteristics to portray the preference differences from the analysis perspective of the data set.
Specifically, this study firstly constructs the initial efficiency matrix of complex product designs on the basis of maintaining the advantages of the classical DEA cross-efficiency method; subsequently, the second-order center distance (standard deviation) and the third-order center distance (skewness) in statistics are introduced to portray the subject’s differentiated preferences, and this is used to revise the initial efficiency matrix; finally, the efficiency matrix with preference differences information is assembled by OWA operator to derive the optimal design.
The efficiency evaluation of the designs for the CC series maglev DC inverter centrifugal compressor is carried out by applying the proposed method. Further, two commonly used multi-attribute evaluation methods, SAW and TOPSIS, are applied to evaluate the efficiency of the designs, and the results are compared with those obtained by the proposed method. From the perspective of overall ranking, the changing trends of ranking obtained by the three methods are similar; from the perspective of specific ranking, the efficiency value obtained by the proposed method is more discrete. In short, the proposed method takes into account the preference differences of the subject and increases excellent differentiation of the designs, which makes the decision makers understand better and clarify the differences in the quality of the designs.

Key words: complex products, solution design, preference differences, multiple subjects

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