The Omnichannel Competitive Optimization Strategy under Duopoly

doi:10.12005/orms.2021.0206

Operations Research and Management Science ›› 2021, Vol. 30 ›› Issue (7): 1-8.DOI: 10.12005/orms.2021.0206

• Theory Analysis and Methodology Study • Next Articles

The Omnichannel Competitive Optimization Strategy under Duopoly

LI Jian-bin¹, WANG Peng-cheng¹, LUO Xiao-meng²

1. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China;
2. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China

Received:2019-03-15 Online:2021-07-25

双寡头垄断下全渠道竞争优化策略

李建斌¹, 汪鹏程¹, 罗晓萌²

1.华中科技大学管理学院,湖北武汉 430074;
2.西南财经大学工商管理学院,四川成都 611130

通讯作者: 罗晓萌(1987-),女,副教授,管理学博士,研究方向为运营管理与市场营销交叉领域,电子商务,物流与供应链管理。
作者简介:李建斌(1980-),男,教授,管理学博士,研究方向为供应链金融、医疗健康管理、电子商务、物流与供应链管理;汪鹏程,硕士研究生,研究方向为物流与供应链管理。
基金资助:
国家自然科学基金重点项目(71831007);国家自然科学基金面上项目(72071085)

Abstract

Abstract: We consider the omni-channel strategy involving buying online and picking up in store (BOPS). By applying duopoly Nash model under stochastic and deterministic demand we obtain optimal inventory strategies in different channels such as offline-online, BOPS-online, etc. Further, we discuss the effect of price differences among different channels on the optimal offline inventory. The results show that, as a new retail mode, the BOPS channel significantly reduces stockout risks facing customers by providing the inventory information of offline stores, which can induce more customers to go to offline stores and also generate more cross-profit.Meanwhile, the retailer’s BOPS strategy will significantly affect the customer’s choice of channel selection.

Key words: omnichannel retailing, BOPS, duopoly, cross-profit, channel option

摘要： 引入包含线上购买线下取货(buy online and pick up in store, BOPS)的全渠道策略,在随机和确定性需求下分别构建双寡头Nash均衡博弈模型,得出在线下-线上和BOPS-线上等不同渠道下双寡头企业的最优库存策略。通过分析不同的渠道,进一步探讨了双寡头企业产品定价的差异对最优线下库存的影响。结果表明,BOPS作为一种新的零售模式,通过提供库存的可用性信息,显著降低了顾客承担的缺货风险,既可以增加顾客的访问量,还可以增加交叉收益;同时,零售商是否提供BOPS,将显著影响顾客的渠道选择。

关键词: 全渠道零售, BOPS, 双寡头, 交叉收益, 渠道选择

CLC Number:

F272

LI Jian-bin, WANG Peng-cheng, LUO Xiao-meng. The Omnichannel Competitive Optimization Strategy under Duopoly[J]. Operations Research and Management Science, 2021, 30(7): 1-8.

李建斌, 汪鹏程, 罗晓萌. 双寡头垄断下全渠道竞争优化策略[J]. 运筹与管理, 2021, 30(7): 1-8.

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The Omnichannel Competitive Optimization Strategy under Duopoly

双寡头垄断下全渠道竞争优化策略

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