Abstract: To analysis the compatibility strategy of platforms in two-sided markets, we introduce a two-sided market model which involves various compatibility regimes. We suppose there is a monopolist operating two platforms with horizontal differentiation. The whole situation is modeled as a two-stage game. Firstly we analyze the compatibility mode of two-type agents and find that both of them prefer full compatibility regimes. Then we analyze the compatibility mode of platforms owner and find that the monopolist’s profit is independent of the compatibility regime if there is no entry to the market, but if there is some new agent the monopolist’s best regime is also full compatibility.

Key words: enterprise management, compatibility strategy, game theory, two-sided markets

摘要： 为了研究双边市场中平台企业的兼容策略选择,构建了反映不同兼容策略的双边市场模型。假设一个垄断者同时拥有两个存在横向差异的平台,运用两阶段博弈的思想分析了平台两边用户的兼容策略选择,发现两边都希望平台是完全兼容的;进而分析了平台企业的兼容策略选择,发现如果没有新用户的进入,平台之间的任何兼容策略都是无差异的,但如果存在新用户的进入,则完全兼容是垄断者的最优策略选择。

关键词: 企业管理, 兼容策略, 博弈论, 双边市场