Abstract: Dealing with bounded rationality and preference during Industry-University-Research Partners(IURP)choice, this paper builds the group decision model of IURP choice based on intuitionistic fuzzy multiple attribute decision making theory and the theory of relative entropy. It integrates different periods of the individual criteria for IURP's decision-making matrix by using dynamic intuitionistic fuzzy weighted geometric-operator(DIFWG), which makes continuously evaluation of the research partners possible. It integrates different decision-makers of the decision matrix and preference matrix by using intuitionistic fuzzy ordered weighted averaging-operator(IFOWA). To strike the objective weights of evaluation criteria, it exploits the minimization of the gap between decision-makers on the subjective preferences of the partners and an objective evaluation of the guidelines of the partners based on the weighted average thinking. Then, it strikes the optimal weights solution of the evaluation object by introducing relative entropy, and sort and select according to the solution. Finally, empirical research shows the effectiveness and feasibility of this method, and makes the comprehensive evaluation of group preference-multiple sessions-group decision-making of IURP choice possible by using intuitionistic fuzzy theory.

Key words: technology economy and management, group decision-making, industry-university-research, partners, intuitionistic fuzzy

摘要： 针对产学研合作伙伴选择的有限理性和偏好特性,基于直觉模糊多属性决策理论和相对熵理论,构建产学研合作伙伴选择群决策模型。运用动态直觉模糊加权几何算子(DIFWG)集成合作伙伴不同时段的个人准则决策矩阵,实现对产学研合作伙伴持续性的评价;运用直觉模糊有序加权平均算子(IFOWA)集成不同决策者的决策矩阵和偏好矩阵,并利用决策者对合作伙伴的主观偏好与对合作伙伴各准则的客观评价之间差距的极小化,基于加权平均思想,求取评价准则的客观权重;然后,引入相对熵求取评价对象理想的最优权重解,依据该解对各合作伙伴进行排序并选择;最终通过实证研究说明了该方法的有效性和可行性,充分利用直觉模糊理论,实现了产学研合作伙伴的“群偏好—多时段—群决策”的全面评价。

关键词: 技术经济及管理, 群决策, 产学研, 合作伙伴, 直觉模糊