关键词: 双边市场, 微分博弈, 平台服务水平, 共享供应链

Abstract: This paper considers the dynamic pricing problem of the shared supply chain, which is composed of a bilateral platform, a manufacturer and a retailer. Among them, the manufacturer shares its surplus capacity through the platform, in order to dynamically match the supply and demand resources of the manufacturer and the retailer, the platform makes matching efforts to change its service level, thus affecting the transaction cost of the sharing platform, the wholesale price of the manufacturer and the retail price of the retailer. With HJB equation to construct differential game model, the optimal platform matching effort and the dynamic pricing strategy of each member in the centralized and decentralized shared supply chain are studied respectively, the dynamic pricing trajectory in different situations is obtained, and the influence of production cost on the pricing strategy is analyzed. The results show that platform matching efforts have a positive impact on the optimal / equilibrium solution by affecting the service level, and the pricing strategy of each member of the supply chain depends on the relationship between the initial and the stable service level of the platform.

Key words: bilateral market, differential game, service level of platform, shared supply chain