运筹与管理 ›› 2023, Vol. 32 ›› Issue (2): 139-146.DOI: 10.12005/orms.2023.0057

• 应用研究 • 上一篇    下一篇

考虑参照依赖的突发公共卫生事件预警信息公开策略研究

郭亚男, 安实, 麦强   

  1. 哈尔滨工业大学 经济与管理学院,黑龙江 哈尔滨 150001
  • 收稿日期:2020-08-24 出版日期:2023-02-25 发布日期:2023-03-28
  • 作者简介:郭亚男(1994-),女,黑龙江哈尔滨人,博士研究生,研究方向:应急管理;安实(1968-),男,黑龙江哈尔滨人,教授,博士生导师,研究方向:应急决策;麦强(1977-),男,甘肃天水人,教授,博士生导师,研究方向:系统工程。
  • 基金资助:
    国家自然科学基金资助项目(71974045);国家重点研发计划项目(2018YFC0822804)

Research on the Strategy of Warning Disclosure for Public Health Emergencies Based on Reference Dependence

GUO Yanan, AN Shi, MAI Qiang   

  1. School of Management, Harbin Institute of Technology, Harbin 150001, China
  • Received:2020-08-24 Online:2023-02-25 Published:2023-03-28

摘要: 突发公共卫生事件预警信息公开是疫情防范关口前移尤为重要的一环。本研究基于有限理性假设,改变传统期望效用函数,引入参照依赖理论,刻画了更加符合应急场景的博弈方认知与决策规律。构建地方政府、中央政府、公众的演化博弈模型,通过复制动态方程描述不同主体交互行为。结果表明,中央政府监管与公众参与在促进地方政府预警信息公开上形成了互补嵌入;主体感知效用、信息公开成本等对系统演化驱动效果明显,各方对感知效用边际递减系数和厌恶损失规避系数比较敏感;适当增加中央政府监管成功率、提高地方政府风险研判水平、加强公众信息辨识准确程度均有助于促进突发传染病预警信息公开。本研究结果可指导政府风险决策并为其制定合理的权、责、利条款提供模型支撑。

关键词: 突发公共卫生事件, 预警信息公开, 参照依赖, 演化博弈

Abstract: Over the past few years, there have been various public health emergencies around theworld. Warning disclosure is an important part of infectious disease early prevention. Local governments need to be responsible for reporting the epidemic progress to higher authorities timely, while releasing warning to the public and guiding them to take self-protective measures. If local governments delay, conceal, or abandon warning, it is hard for other participants to access epidemic information. Risk communication channels will be broken and negative information such as rumors, misinformation and disinformation will be generated, thus increasing panicofthe public. However, current researches have concerned little about how local governments make strategic choices on warning releasing, especially in unknown epidemic. Toaddressthegap, atripartite evolutionary game model is constructed. This study will guide policy-makers decision making in public health emergencies and provide model support for their formulation of rights, responsibilities.
In existing studies, decision makers have been often assumed to be completely rational. However, in the emergency situation, this is difficulttoachievedue to uncertainty of epidemic, incomplete information, and participants' cognitive limitations. Decision makers are characterized as bounded rationality. Bounded rationality includes a wide range of behavioral tendencies, one of which is the reference dependence proposed by Kahneman and Tversky in prospect theory.According to reference dependence theory, the outcome of participant in decision making is not determined by absolute utility. Rather, it is replaced by subjective perceived utility based on a reference point. Therefore, based on the assumption of bounded rationality, the traditional expected utility function is changed in the model of this paper. The reference dependent theory is introduced to describe the cognition and decision-making rules of participants in emergency situations. First, atripartite evolutionary game model of local government, central government, and the public is established. Second, an interactive behavior of different stakeholders is described by establishing a copy dynamic equation. The model demonstrates the dynamic behavioral trajectory of three participants. Finally, numerical simulation experiments are conducted to test the system stability conditions and the three-party strategy choice under different parameters.
The results show that an increase in the proportion of either central governments supervision or public participation strategies in the initial state positively affects warning disclosure of local governments. The two have formed a benign complementary embedding. In comparison, local governments respond more quickly to the force of central government, and the system reaches a stable state more quickly. For central government, the best strategy among active and passive supervision can be chosen according to the strategy of public (whistle blowers) participation in public health emergencies. The results also show that local governments' warning decisionis determined by theresult of the interactive game between decision makers with different perceived utility. Both the perceived utility and the cost of information disclosure have obvious driving effects on the system evolution. Thesystem issensitiveto both marginaldiminishing sensitivity degree coefficient and the aversion loss degree coefficient. In addition, appropriately increasing the success rate of central government supervision, improving the level of local government risk judgment, and strengthening the accuracy of public information identification areimportant to promote warning disclosure.
To combat other pandemic effectively, our findings have several practice-relevant implications. First, the central government should improve supervision success rate and develop a reasonable institutions of local government accountability. A fault tolerance mechanism and an exemption clause should be established as a way to encourage local governments to disclosure warning in the public health emergencies. Second, local governments should have clear, objective and realistic understanding of risk information. They should try to avoid mistakes like avoidance of accountability, cognitive bias, and risk aversion in decision-making.They should reduce the value judgment of local government officials on the cost of warning dissemination by unblocking information channels, improving the scope of information delivery, and enhancing the effectiveness of risk communication.The negative economic and social impacts of epidemic outbreak need to be fully understood by local policy-makers in public health emergencies. Third, incentives should be given to promote whistle blowers to participate in early warning of infectious diseases. Appropriate involvement of social forces represented by NGO, enterprises and citizens could help the government to avoid the problems of “information noise” and “information overload”. In order to effectively prevent the overall failure of epidemic warning, the policy-makers need to recognize the legitimacy of community self-organized warning dissemination.
There are still some limitations that can be worked for by further study. First, the parameter setting of numerical simulation relies on interview data, rather than observations of real cases. Additional validation will be done by collecting official data. Second, only the relationship between upper and lower levels of government is considered. The exchange of warning between governments at the same level during public health emergencies also needs to be considered in future studies.

Key words: public health emergencies, warning disclosure, reference dependence, evolutionary game

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