关键词: 平台激励, 数字消费, 内容创新, 三方主体, 演化博弈

Abstract: In order to explore the influence mechanism of multiple participants on the process of digital content innovation, by defining the stakeholders of digital content innovation activities and analyzing their respective behavior logic, this study constructs a three-party evolutionary game model of digital content platform, digital content provider and digital content consumer. By solving the replication dynamic equation and using MATLAB software simulation analysis, the strategy evolution path of the three-party game in digital content innovation is simulated. The research results show that the digital content innovation mechanism is a process of continuous collaborative evolution in the tripartite dynamic game of leading innovation incentive by the digital content platform, selective innovation by the digital content provider and adoption by the digital consumer to support innovation, The compensation of the digital content platform for the innovation and adoption decision-making of the digital content consumer and the revenue sharing proportion of the digital content provider have a decisive impact on the digital content innovation. The research conclusions provide relevant countermeasures and suggestions for improving the digital content innovation mechanism from the perspective of platform economy.

Key words: platform incentive, digital consumption, content innovation, tripartite subject, evolutionary game