关键词: 供应链, 评价模型, 模糊理论, 组合赋权, 分销商

Abstract: As manufacturing is experiencing a shift from a seller's market to a buyer's market, many companies start to be driven by distribution management. Distributor selection and management play a key role in distribution channel management and the first step is evaluating distributors reasonably and effectively. Distributor evaluation problem is a classical multi-objective decision making problem. An improved approach based on fuzzy comprehensive evaluation is proposed in this paper to solve this problem. Aiming at the limits of subjective determining weights and objective determining weights methods, the index weights are worked out with the combination weighting approach which can combine objectiveness with subjectivity and improve the rationality of old fuzzy comprehensive evaluation model. First, several methods for determining weights are tested through Kendall coefficient of consistency and the result is used to choose the optimum combination weighting approach. Then fuzzy comprehensive evaluation is used to assess the distributor. Finally the comparative analysis and a case study are given to illustrate the validity of the improved approach.

Key words: supply chain, evaluation model, fuzzy theory, combination weighting approach, distributor