关键词: 网约车平台, 定价策略, 取消订单, 违约规则

Abstract: In view of the mismatch between supply and demand in the transportation market, this paper considers the cancellation behavior of customers after booking an order on the online car-hailing platform. With the goal of maximizing platform profits, we first establish a passenger selection model to calculate the probability of customer cancellation, and then construct profit model with high demand and low demand to solve the optimal pricing of the platform. Studies have shown that the establishment of appropriate penalty rules can effectively reduce the probability of canceling orders and increase platform profits. The optimal pricing increases with the improvement of service quality. During the off-peak period of taxi-hailing, the platform can increase the profit of the platform by improving the service quality. The optimal pricing of the platform during off-peak hours decreases with the increase of taxi fares, while the peak pricing strategy is less affected by taxi fare.

Key words: car-hailing platforms, pricing strategy, order cancellations, penalty rule