灰色市场条件下基于收益共享契约的供应链协调

doi:10.12005/orms.2017.0139

运筹与管理 ›› 2017, Vol. 26 ›› Issue (6): 70-80.DOI: 10.12005/orms.2017.0139

灰色市场条件下基于收益共享契约的供应链协调

洪定军^{1, 2}, 马永开¹, 唐小我¹

1.电子科技大学经济与管理学院,四川成都 611731;
2.九江学院经济与管理学院,江西九江 332005

收稿日期:2014-11-17 出版日期:2017-06-25
作者简介:洪定军(1987-),男,江西九江人,博士研究生,研究方向:供应链管理;通讯作者:马永开(1963-),男,安徽天长人,博士,教授,博士生导师,研究方向:供应链管理与资本市场。
基金资助:
国家自然科学基金重点项目(71531003);国家自然科学基金面上项目(71101019,71272127);国家自然科学基金青年项目(71601031)

Supply Chain Coordination with Revenue Sharing Contractsin a Gray Market Setting

HONG Ding-jun^1,2, MA Yong-kai¹, TANG Xiao-wo¹

1.School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China;
2.School of Management and Economics, Jiujiang University, Jiujiang 332005, China

Received:2014-11-17 Online:2017-06-25

摘要/Abstract

摘要： 考虑灰色市场条件下由一个制造商和两个分别处于不同国家的分销商构成的供应链,分别分析了完全分散化、部分分散化和集中化决策下的供应链定价策略。考察了各种决策模式下,消费者对灰市产品价值的认可程度对制造商定价策略的影响。通过比较得出分散化和部分分散化决策下的最优定价策略偏离集中化决策下的最优定价策略。并以供应链集中化决策下的利润为基准,通过引入收益共享契约针对灰色市场条件下的完全分散化和部分分散化供应链进行协调,并给出保证供应链节点企业达到帕累托改进的收益分享系数取值范围。最后通过数值分析给出了消费者对灰市产品价值的认可程度与供应链利润、灰市产品销量及收益分享系数之间的关系。

关键词: 灰色市场, 定价策略, 收益共享契约, 供应链协调

Abstract: For a supply chain consisting of one manufacturer and two distributors of different countries, this paper analyzes the pricing strategies of decentralized system, half-decentralized system and centralized system. We discuss the effect of the valuation discount for gray market goods on manufacturer's pricing strategy under different conditions. We find that the profits of decentralized system and half-decentralized system are less than that of centralized system. Then, it designs the coordination mechanism by introducing the revenue sharing contract, and shows the interval value of revenue coefficients when all node enterprises achieve achieve Pareto-improvement. Finally, we conduct a numerical experiment to discuss the impact of the valuation discount for gray market goods on the profit of supply chain, the sales volume of gray market goods and the revenue-sharing coefficient.

Key words: gray market, pricing strategy, revenue sharing contract, supply chain coordination

中图分类号:

F272

洪定军, 马永开, 唐小我. 灰色市场条件下基于收益共享契约的供应链协调[J]. 运筹与管理, 2017, 26(6): 70-80.

HONG Ding-jun, MA Yong-kai, TANG Xiao-wo. Supply Chain Coordination with Revenue Sharing Contractsin a Gray Market Setting[J]. Operations Research and Management Science, 2017, 26(6): 70-80.

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灰色市场条件下基于收益共享契约的供应链协调

Supply Chain Coordination with Revenue Sharing Contractsin a Gray Market Setting

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