Abstract: In this paper, the postponed manufacture model and non-postponed manufacture model are set for the enterprise producing substitutable products in mass customization. By analyzing and reasoning, we obtain the relation between unit production cost of common product, unit customized cost, substitution degree and the optimal quantity of common product and profit, which can provide good management insights for the enterprise implementing postponed manufacture. Besides, the factors influencing the decision between postponed strategy and non-postponed strategy are analyzed, including unit production cost of common product, unit customized cost, demand variation and correlation.

Key words: postponement strategy, non-postponement, substitution product, pricing

摘要： 本文在考虑采用延迟生产的大规模定制企业能够实施延迟定价的环境下,建立了需求不确定情形下关于替代产品的延迟生产模型(企业在需求不确定的情况下生产通用中间产品,等待需求出现后再按客户需求定制最终产品并定价销售)和无延迟生产模型(企业在需求不确定的情况下按预测直接生产最终产品,等待需求出现后再定价并销售),通过对模型的推理分析,给出了企业采用延迟生产策略的适用条件以及当采用延迟生产策略时通用中间产品单位生产成本、延迟定制成本、产品之间的替代性、客户需求的方差和相关性与通用中间产品的最优生产数量和利润之间的关系,为企业在决策是否采用延迟生产策略以及通用中间产品生产数量提供理论支持。

关键词: 延迟生产策略, 无延迟生产策略, 替代产品, 产品定价