Recycling and Pricing Decisions for Closed-loop Supply Chain Considering Corporate Social Responsibility Investment under Government's Subsidy

doi:10.12005/orms.2021.0182

Abstract

Abstract: We research the reverse recycling channel selection and pricing decision of closed-loop supply chain (CLSC) with a dominant retailer under the consideration of government's recycling subsidy and retailer's CSR (Corporate Social Responsibility) investment. The effect of government's recycling subsidy mechanism and retailer's CSR investment on the pricing of new products and recycling of waste products are analyzed under three different recycling channel structures. It shows that under any recycling mode, government's recycling subsidy can not only effectively reduce the wholesale and retail price of new products and enhance the recycling enthusiasm of all collectors for recycling waste products, but also increase the profits of CLSC members and whole system. The CSR investment of retailer is always conducive to expanding the market demand for new products and improving the recycling rate of waste products. From the perspective of increasing the CSR investment level of retailer and improving the overall performance of CLSC, the government's recycling subsidy mechanism has the best effect when the manufacturer is responsible for the recycling of waste products.

Key words: closed-loop supply chain, corporate social responsibility, government' recycling subsidy, recycling channel, pricing decision

摘要： 在考虑政府回收补贴及零售商CSR投入的情形下,研究零售商主导型闭环供应链的逆向回收渠道选择及定价决策问题。在三种不同回收模式下,分析了政府的回收补贴机制及零售商的CSR投入行为对废旧产品回收及闭环供应链绩效的影响。研究表明无论在何种回收模式下,政府回收补贴不仅能有效降低新产品的批发及零售价格、增强各回收方的废旧产品回收积极性,也能增加闭环供应链成员及系统整体利润。零售商的CSR投入总是有利于扩大新产品市场需求、提高废旧产品回收率。从提高零售商的CSR投入水平及改善闭环供应链整体绩效的角度,在制造商负责废旧产品回收时,政府实施回收补贴机制效果最佳。

关键词: 闭环供应链, 企业社会责任, 政府回收补贴, 回收渠道, 定价决策

CLC Number:

F224
C931.1

YAO Feng-min, YAN Ying-luo, LIU shan, TENG Chun-xian. Recycling and Pricing Decisions for Closed-loop Supply Chain Considering Corporate Social Responsibility Investment under Government's Subsidy[J]. Operations Research and Management Science, 2021, 30(6): 69-76.

姚锋敏, 闫颍洛, 刘珊, 滕春贤. 政府补贴下考虑CSR投入的闭环供应链回收及定价决策[J]. 运筹与管理, 2021, 30(6): 69-76.

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