Abstract: False Failure Returns have become a hot topic of reverse logistics research in recent years, but most of these researches study them on the basic of a single-period model(newsboy model). Based on the theory of optimal control, a dynamic decision model is presented. The enterprise adjusts the control variables through the product life cycle, to maximize its profit. Optimization strategies are analized under two especial cases, and numerical examples are applied to varify the effectiveness of the conclusions.

Key words: inverse logistic, false failure returns, optimal control, sale service level, price

摘要： 无缺陷退货是逆向物流方向近年来的研究热点,目前针对无缺陷退货的研究多是基于单周期报童模型展开的。本文应用最优控制理论,对无缺陷退货问题建立了产品生命周期动态决策模型,在模型中企业以累计收益最大化为决策目标,以价格和宣传咨询投入为决策变量。针对两类特定情况,分别研究了这些情况下的最优决策,并且最终通过数例分析对本文结论的有效性进行了验证。

关键词: 逆向物流, 无缺陷退货, 最优控制, 宣传咨询水平, 价格