关键词: 渠道融合, BOPS销售模式, 供应链管理, 服务

Abstract: This paper studies the pricing and service joint decision-making analysis of dual-channel model and the BOPS(Buy-online and pick-up-in-store)model in supply chain, while considering the additional consumption. It is found that: 1)In the centralized and decentralized structure, in addition to the unit-compensation strategy, the service level always increases with the additional consumption, the unit-compensation strategy will be affected by the unit compensation amount, and the service level will decrease with the additional consumption. 2)When the service sensitivity is greater, the price increases with the additional consumption, and under the centralized structure, the retail price and service level in the BOPS mode are higher than in the benchmark mode. Under the decentralized structure, the full-sales-transfer strategy is counted as the highest offline service level, and the unit-compensation strategy is next, the benchmark model is the lowest, and the retail price is the highest in the unit-compensation strategy. 3)When the consumer service sensitivity is high, the BOPS model should be adopted, and the full-sales-transfer strategy should be chosen in the decentralized structure; when the consumer service sensitivity is low, BOPS sale is not suitable for the enterprise.

Key words: channel integration, BOPS sales model, supply chain management, service