运筹与管理 ›› 2023, Vol. 32 ›› Issue (1): 1-8.DOI: 10.12005/orms.2023.0001

• 理论分析与方法探讨 •    下一篇

竞争环境下供应链的BOPS合作策略及其对交通拥堵改善的影响

张旭梅1,2, 查晓宇1,2, 周丽萍1,2   

  1. 1.重庆大学 经济与工商管理学院,重庆 400044;
    2.重庆大学 现代物流重庆市重点实验室,重庆 400044
  • 收稿日期:2020-12-31 出版日期:2023-01-25 发布日期:2023-03-01
  • 作者简介:张旭梅(1966-),女,四川仁寿人,教授,博士,博士生导师,研究方向:物流与运作管理,供应链管理。
  • 基金资助:
    国家自然科学基金资助项目(71572020,72072016);中央高校基本科研业务费资助项目(2021CDSKXYJG007)

BOPS Cooperation Strategy in a Supply Chain with Competition and the Corresponding Influence on Traffic Congestion Reduction

ZHANG Xumei1,2, ZHA Xiaoyu1,2, ZHOU Liping1,2   

  1. 1. School of Economics and Business Administration, Chongqing University, Chongqing 400044, China;
    2. Chongqing Key Laboratory of Logistics at Chongqing University, Chongqing 400044, China
  • Received:2020-12-31 Online:2023-01-25 Published:2023-03-01

摘要: 针对由一个拥有线上直销渠道的制造商以及一个线下零售商组成的供应链,考虑消费者对不同渠道的偏好构建了供应链博弈模型,研究了竞争环境下制造商与零售商的最优BOPS合作策略,并分析了BOPS合作在改善交通拥堵方面的作用。研究表明,BOPS合作在缓解供应链双重边际效应的同时会加剧渠道之间的价格竞争,所以并不总是对供应链有利;仅当消费者线上渠道偏好程度比较低且线下麻烦成本比较大时,制造商和零售商才会都从BOPS合作中受益从而自愿达成合作,其他情形下制造商可根据供应链利润变化设计转移支付契约促成与线下零售商的BOPS合作并实现双赢;此外,一定条件下BOPS合作能够通过调整渠道需求结构,在保证供应链成员利润的同时对交通拥堵改善也带来正向作用。

关键词: BOPS, 供应链, 交通拥堵, 竞争, 合作策略

Abstract: This paper studies the BOPS cooperation strategy in a supply chain consisting of one manufacturer with an online direct channel and one offline retailer. By establishing and comparing the game model in different cooperation strategies, this paper analyzes the optimal BOPS cooperation strategy in the supply chain, and further explores the impact of BOPS cooperation on traffic congestion reduction. Our results show that BOPS cooperation would mitigate double marginalization as well as intensify price competition in the supply chain, thus BOPS cooperation is not always beneficial for the supply chain. Only when consumers’ preference for online channel is low and the offline hassle cost is high enough, both the manufacturer and the retailer can benefit from BOPS cooperation. In other cases, the manufacturer could design a transfer payment contract to facilitate the BOPS cooperation with the retailer. Besides, by adjusting demands of different channels, BOPS cooperation can lead to less online orders while maintain the profits of supply chain members. It indicates that BOPS cooperation would lead to a decreased online logistics volume and then generate a positive effect on traffic congestion reduction.

Key words: BOPS, supply chain, traffic congestion, competition, cooperation strategy

中图分类号: