Analysis of the Influencing Factors of the Bidding for Aerospace CommercialLaunching Service Based on Fuzzy Cognitive Map

doi:10.12005/orms.2019.0068

Operations Research and Management Science ›› 2019, Vol. 28 ›› Issue (3): 158-165.DOI: 10.12005/orms.2019.0068

• Application Research • Previous Articles Next Articles

Analysis of the Influencing Factors of the Bidding for Aerospace CommercialLaunching Service Based on Fuzzy Cognitive Map

LIN Song^1,3, LIU Xiao-di², ZHU Jian-jun¹, ZHANG Shi-tao², RAO Cheng-long³, YU Liang³

1.College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China;
2.School of Mathematics and Physics, Anhui University of Technology, Ma’anshan 243002, China;
3.China Academy of Launch Vehicle Technology, Beijing 100076, China

Received:2017-03-27 Online:2019-03-25

基于模糊认知图的航天商业发射服务竞价影响因素分析

林松^1,3, 刘小弟², 朱建军¹, 张世涛², 饶成龙³, 于亮³

1.南京航空航天大学经济与管理学院,江苏南京 211106;
2.安徽工业大学数理科学与工程学院,安徽马鞍山 243002;
3中国运载火箭技术研究院,北京丰台区 100076

作者简介:林松(1972-), 男,山西五寨人,高级会计师,博士研究生,研究方向为复杂装备研制管理;刘小弟(1981-),男,安徽合肥人,副教授,博士,研究方向为多属性决策、复杂系统建模;朱建军(1976-),男,江苏丹阳人,教授,博士生导师,从事多属性决策理论与方法、智能优化算法、灰色系统理论等研究。
基金资助:
国家自然科学基金资助项目(71601002,71673001,71503103,71171112);国家社会科学基金重点项目(14AZD049);教育部人文社科研究青年基金项目(16YJC630077);安徽省高校优秀青年人才支持计划项目(gxyqZD2018033);安徽省自然科学基金资助项目(1708085MG168);安徽省哲学社会科学规划基金资助项目(AHSKY2015D79)

Abstract

Abstract: The influencing factors of the bidding for aerospace commercial launching service market are interrelated. According to the characteristics of the bidding for aerospace commercial market and the division principle of influencing factors, we divide the factors into macro environment, cost, market demand, competitive demand and brand factors. Fuzzy cognitive map is used to analyze the influencing factors. The correlation between each influencing factor and the bidding is calculated by the grey correlation and then can be used to judge the importance of the factors. Aerospace enterprises can use it to make decisions.

Key words: the bidding for aviation launching market, fuzzy cognitive map, influencing factors, grey correlation

摘要： 影响航天商业发射服务市场竞价的因素相互关联。根据航天商业市场竞价特点及影响因素的划分原则,将航天商业发射服务市场竞价影响因素分为宏观环境、成本、市场需求、竞争需求、品牌因素。运用模糊认知图对各影响因素进行推理分析,并借助灰关联计算各影响因素与竞价的关联度,判断影响竞价的重要因素,以作为航天企业决策依据。

关键词: 航天发射市场竞价, 模糊认知图, 影响因素, 灰关联

CLC Number:

C934

LIN Song, LIU Xiao-di, ZHU Jian-jun, ZHANG Shi-tao, RAO Cheng-long, YU Liang. Analysis of the Influencing Factors of the Bidding for Aerospace CommercialLaunching Service Based on Fuzzy Cognitive Map[J]. Operations Research and Management Science, 2019, 28(3): 158-165.

林松, 刘小弟, 朱建军, 张世涛, 饶成龙, 于亮. 基于模糊认知图的航天商业发射服务竞价影响因素分析[J]. 运筹与管理, 2019, 28(3): 158-165.

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Analysis of the Influencing Factors of the Bidding for Aerospace CommercialLaunching Service Based on Fuzzy Cognitive Map

基于模糊认知图的航天商业发射服务竞价影响因素分析

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