基于微分对策的绿色供应链生态研发策略与协调机制

doi:10.12005/orms.2017.0138

运筹与管理 ›› 2017, Vol. 26 ›› Issue (6): 62-69.DOI: 10.12005/orms.2017.0138

基于微分对策的绿色供应链生态研发策略与协调机制

朱桂菊¹, 游达明^{2, 3}

1.国防科技大学信息系统与管理学院,湖南长沙 410073;
2.中南大学商学院,湖南长沙 410083;
3.中南大学两型社会与生态文明协同创新中心,湖南长沙 410083

收稿日期:2015-07-11 出版日期:2017-06-25
作者简介:朱桂菊(1986-),女,河南信阳人,博士,讲师,研究方向:技术创新、绿色供应链;游达明(1963- ),男,湖南益阳人,教授,博士生导师,研究方向:技术创新与管理、战略管理。
基金资助:
国家自然科学基金面上项目(71573283);国家社会科学基金重大项目(15ZDA020);国家软科学研究计划项目(2014GXS4D135)

Ecological R&D Strategy and Coordination Mechanism in theGreen Supply Chain Based on Differential Games

ZHU Gui-ju¹, YOU Da-ming^2,3

1.College of Information System and Management, National University of Defense Technology, Changsha 410073, China;
2.Business School, Central South University, Changsha 410083, China;
3.Collaborative Innovation Center of Resource-Conserving & Environment-Friendly Society and Ecological Civilization, Central South University, Changsha 410083, China

Received:2015-07-11 Online:2017-06-25

摘要/Abstract

摘要： 综合考虑产品绿色度和价格对市场需求的多重影响,构建微分博弈模型,运用最优控制理论,先后考察并比较批发价契约、收益共享契约和集中式决策三种情形下绿色供应链最优生态研发努力和定价策略,进一步采用Rubinstein讨价还价模型设计合理的利润分配契约。研究发现:收益共享契约无法促使绿色供应链实现协调,但在一定条件下,能够有效消除批发价契约的“双重边际效应”;集中式决策下,合理的利润分配契约能够保证供应链成员分得的利润“帕累托最优”,实现供应链协调,且该契约与收益共享比例有关。

关键词: 绿色供应链, 生态技术创新, 微分博弈, 收益共享契约, 供应链协调

Abstract: Aimed at solving the problem of ecological R&D strategy and coordination mechanism in the green supply chain, this paper constructed a differential game model. The double impacts of product green degree and price on the market demand are comprehensively taken into consideration. Then, by using optimal control theory, it obtains and compares the optimal equilibrium strategies of ecological R&D and pricing in the green supply chain under the three different decision situations including wholesale price contract, revenue sharing contract and centralized decision. Furthermore, by using Rubinstein bargaining model, a profit distribution contract of the centralized decision is made to coordinate green supply chain members. The results show that the green supply chain couldn’t achieve coordination only with the aid of revenue sharing contract. Whereas, under certain conditions, revenue sharing contract could effectively mitigate “the double marginalization effect” which is usually associated with wholesale price contract. Besides, in centralized decision, reasonable profit-sharing contract, which is related with revenue sharing proportion, could enable the profits of supplier and manufacturer to realize “Pareto Optimality”, and coordinate the green supply chain.

Key words: green supply chain, eco-technology innovation, differential games, revenue sharing contract, supply chain coordination

中图分类号:

F272.3

朱桂菊, 游达明. 基于微分对策的绿色供应链生态研发策略与协调机制[J]. 运筹与管理, 2017, 26(6): 62-69.

ZHU Gui-ju, YOU Da-ming. Ecological R&D Strategy and Coordination Mechanism in theGreen Supply Chain Based on Differential Games[J]. Operations Research and Management Science, 2017, 26(6): 62-69.

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基于微分对策的绿色供应链生态研发策略与协调机制

Ecological R&D Strategy and Coordination Mechanism in theGreen Supply Chain Based on Differential Games

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