关键词: 政府补贴, 外包制造, 博弈论

Abstract: In order to analyze the influence of government subsidy strategy on the low-carbon supply chain competition, the game model is established among a manufacturer, outsourcing manufacture and a retailer based on outsourcing manufacturing of low-carbon product. Based on this model, the effects of three different government subsidy policies between the two products is contrastively analyzed. The results are as follows through the studying: the unit outsourcing manufacturing price is more than the unit outsourcing manufacturing price, when government subsidizes low-carbon product through the vendor or the common product manufacturer; when government subsidizes the low carbon product manufacturer, i.e., the low carbon product manufacturer could transfer the government subsidies through increasing the unit outsourcing manufacturing price; when government does not subsidize the low carbon product manufacturer, government subsidy strategy has no effect on the unit wholesale price and the unit retail price of ordinary products, but it will reduce the sales volume of ordinary products and increase the sales volume of low-carbon products. Although government subsidies reduce the profit of ordinary products, they increase the profit of low-carbon greater than the reduced profit of ordinary products, i.e., government subsidies could increase the profits of two product manufacturer and sellers; The government subsidy strategy reduces the environmental impact on the two sides, increasing both the consumer and social surplus.

Key words: government subsidy, outsourcing manufacturing, game theory