基于消费者偏好的低碳双渠道供应链定价与减排策略

doi:10.12005/orms.2020.0320

摘要/Abstract

摘要： 在考虑消费者渠道偏好和低碳偏好的基础上,使用以制造商为主的Stackelberg博弈模型,研究了单一传统零售渠道、网上直销双渠道和网上分销双渠道中各成员的最优定价决策与减排策略,以及两种双渠道的利润分享协调策略。研究发现:当制造商引入网上直销和分销渠道后,能够有效增加制造商的最优单位减排量;在开通新的渠道后,传统零售商的利润总是会降低,而当消费者对网上销售渠道的偏好处于某一范围内时,制造商的利润会增加。本文通过设计利润分享机制来协调制造商和传统零售商的利润问题,使得供应链成员的利润实现Pareto改进。

关键词: 低碳双渠道供应链, 消费者偏好, 碳排放, 利润分享机制

Abstract: Based on the consumer channel preferences and low carbon preferences, this paper uses the Stackelberg game model based on the manufacturer to compare and study the impact of each member of the single traditional retail channel, the e-tail dual-channel and the distribution dual-channel on the emission reduction, and emission reduction strategy and two dual-channel revenue sharing coordination strategies. The study finds that when manufacturers introduce online direct sales and distribution channels, they can effectively increase the manufacturer’s optimal unit emission reductions; after opening new channels, traditional retailers’ profits will always decrease, while consumer preferences are within a certain range, the profit of the manufacturer will increase. In this paper, the profit sharing mechanism is designed to coordinate the profit problems of manufacturers and traditional retailers, so that the profit of supply chain members can be improved by Pareto.

Key words: dual-channel supply chain, consumer preference, carbon emission, Rrvenue sharing coordination strategies

中图分类号:

F274

梁喜, 张余婷. 基于消费者偏好的低碳双渠道供应链定价与减排策略[J]. 运筹与管理, 2020, 29(12): 107-117.

LIANG Xi, ZHANG Yu-ting. Dual-channel Supply Chain Pricing Decision and Emission Reduction Policies Based on Consumer Preference to Low Carbon[J]. Operations Research and Management Science, 2020, 29(12): 107-117.

参考文献

[1] 周艳菊,黄雨晴,陈晓红,等.促进低碳产品需求的供应链减排成本分担模型[J].中国管理科学,2015,23(7):85-93.
[2] Du S F, Zhu L L, Liang L, et al. Emission-dependent supply chain and environment-policy-making in the ‘cap-and-trade’ system[J]. Energy Policy, 2013, 57: 61-67.
[3] Ghosh D, Shah J. Supply chain analysis under green sensitive consumer demand and cost sharing contract[J]. International Journal of Production Economics, 2015, 164: 319-329.
[4] Xu X X, He P, Xu H, et al. Supply chain coordination with green technology under cap-and-trade regulation[J]. International Journal of Production Economics, 2016, 183: 433-442.
[5] 谢鑫鹏,赵道致.低碳供应链企业减排合作策略研究[J].管理科学,2013,26(3):108-119.
[6] 骆瑞玲,范体军,夏海洋.碳排放交易政策下供应链碳减排技术投资的博弈分析[J].中国管理科学,2014,22(11):44-53.
[7] 刘名武,吴开兰,许茂增.面向消费者低碳偏好的供应链减排成本分摊与协调[J].工业工程与管理,2016,21(4):50-57.
[8] 魏守道,周建波.碳税政策下供应链低碳技术研发策略选择[J].管理学报,2016,13(12):1834-1841.
[9] 王一雷,朱庆华,夏西强.基于消费偏好的供应链上下游联合减排协调契约博弈模型[J].系统工程学报,2017,32(2):188-198.
[10] He R Y, Xiong Y, Lin Z B. Carbon emissions in a dual channel closed loop supply chain: the impact of consumer free riding behavior[J]. Journal of Cleaner Production, 2016, 134: 384-394.
[11] Ji J N, Zhang Z Y, Yang L. Carbon emission reduction decisions in the retail-dual-channel supply chain with consumers' preference[J]. Journal of Cleaner Production, 2017, 141: 852-867.
[12] Xu J T, Qi Q, Bai Q G. Coordinating a dual-channel supply chain with price discount contracts under carbon emission capacity regulation[J]. Applied Mathematical Modelling, 2018, 56: 449-468.
[13] Zhou Y J, Ye X. Differential game model of joint emission reduction strategies and contract design in a dual-channel supply chain[J]. Journal of Cleaner Production, 2018, 190: 592-607.
[14] 孙嘉楠,肖忠东.政府组合规制对双渠道低碳供应链决策的影响[J].华东经济管理,2017,31(9):180-184.
[15] 周熙登.考虑品牌差异的双渠道供应链减排与低碳宣传策略[J].运筹与管理,2017,26(11):93-99.
[16] 杨磊,张琴,张智勇.碳交易机制下供应链渠道选择与减排策略[J].管理科学学报,2017,20(11):75-87.
[17] 梁喜,张余婷.双渠道低碳供应链定价与减排策略研究[J].价格理论与实践,2019(04):133-136.
[18] 赵道致,原白云,夏良杰,等.碳排放约束下考虑制造商竞争的供应链动态博弈[J].工业工程与管理,2014,19(1):65-71.
[19] 汪旭晖,张其林.多渠道零售商线上线下营销协同研究——以苏宁为例[J].商业经济与管理,2013,263(9):37-47.
[20] 韦映梅,方润生,冯玉强.基于竞争优势视角的我国低碳经济研究现状述评[J].环境科学与技术,2014,37(7):193-200.
[21] 赵连霞,程明宝.基于制造商销售渠道选择的供应链定价策略研究[J].系统工程理论与实践,2016,36(9):2310-2319.
[22] 夏良杰,白永万,秦娟娟,等.碳交易规制下信息不对称供应链的减排和低碳推广博弈研究[J].运筹与管理,2018,27(6):37-45.
[23] Gupta S. Channel structure with knowledge spillovers[J]. Marketing Science, 2008, 27(2): 247-261.
[24] Aspremont C D, Jacquenmin A. Cooperative and no-cooperative R&D in duopoly with spillovers[J]. The American Economic Review, 1988, 78(5): 1133-1137.
[25] 王芹鹏,赵道致.消费者低碳偏好下的供应链收益共享契约研究[J].中国管理科学,2014,22(9):106-113.
[26] Moltó M J G, Georgantzís N, Orts V R. Cooperative R&D with endogenous technology differentiation[J]. Journal of Economics & Management Strategy, 2010, 14(2): 461-476.
[27] Ge Z H, Hu Q Y, Xia Y S. Firms' R&D cooperation behavior in a supply chain[J]. Production and Operations Management, 2014, 23(4): 599-609.
[28] Liu Z G, Anderson T D, Cruz J M. Consumer environmental awareness and competition in two-stage supply chains[J]. European Journal of Operational Research, 2012, 218: 602-613.
[29] Yan R L, Guo P, Wang J, et al. Product distribution and coordination strategies in a multi-channel context[J]. Journal of Retailing and Consumer Services, 2011, 18: 19-26.
[30] 熊中楷,张盼,郭年.供应链中碳税和消费者环保意识对碳排放影响[J].系统工程理论与实践,2014,34(9):2245-2252.