关键词: 部件销售, 纯捆绑, 兼容强度, 消费经验, 市场信息透明度

Abstract: This paper studies the choice between the pure binding and component sales in the oligarchic monopoly market. The paper respectively constructs the profit function about the pure binding and component sales. The objective function is derived. The paper breaks through the traditional producer-leading binding mode from the perpectives of both consumers and producers. It is shown that sales model relies on the standard deviation, correlation coefficient, demand, market information transparency, consumer experience and incompatible strength.

Key words: binding mode, component sales, compatible strength, consumer experience, market information transparency