Pricing Strategy of Closed-loop Supply Chain with Patent Protection under Retailer Price Leadership Structure

doi:10.12005/orms.2017.0193

Operations Research and Management Science ›› 2017, Vol. 26 ›› Issue (8): 109-114.DOI: 10.12005/orms.2017.0193

• Theory Analysis and Methodology Study • Previous Articles Next Articles

Pricing Strategy of Closed-loop Supply Chain with Patent Protection under Retailer Price Leadership Structure

WEN Hui^1,2, CAO Xiao-gang³, TAO Jian-ping¹, LI Ji-zi³

1.College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;
2.School of Science, Hubei University of Technology, Wuhan 430068, China;
3.School of Management, Wuhan Textile University, Wuhan 430073, China

Received:2015-11-05 Online:2017-08-25

零售商价格领导权结构下考虑专利保护的闭环供应链定价策略

闻卉^1,2, 曹晓刚³, 陶建平¹, 黎继子³

1.华中农业大学经济管理学院,湖北武汉 430070;
2.湖北工业大学理学院,湖北武汉 430068;
3.武汉纺织大学管理学院,湖北武汉 430073

作者简介:闻卉(1981-),女,湖北英山人,讲师,博士研究生,主要从事供应链管理的研究。
基金资助:
国家自然科学基金资助项目(71301126,71472143);湖北省高校人文社会科学重点研究基地-企业决策支持研究中心资助项目(DSS20150211);国家留学基金资助项目(201308420381);湖北省教育厅人文社会科学研究资助项目(15Y071,15Q071)

Abstract

Abstract: Many retailers are usually in the leading position of the supply chain. We study the closed-loop supply chain with patent protection in which the retailer has the price leadership, and obtain the optimal strategies of the retailer, the original manufacturer and the re-manufacturer using game theory, and the changing law of the optimal strategies with respect to the remanufacturing cost savings. The study indicates that as the remanufacturing cost savings increases, the optimal unit patent licensing fee and collection price of used products increase gradually, and the optimal wholesale and sale price decrease gradually. Furthermore, we find the profit of the retailer, the re-manufacturer and the supply chain system all increase gradually, and the profit of the originally decreases gradually from the numerical example.

Key words: closed-loop supply chain, retailer price leadership, patent licensing, pricing strategy

摘要： 很多零售商常处于其所在供应链的主导地位,针对零售商具有价格领导权并且考虑专利保护的闭环供应链进行分析,运用博弈理论得到了零售商、原制造商和再制造商的最优策略,以及最优策略关于再制造成本节约的变化规律。研究表明:随着再制造成本节约的增加,最优单位专利许可费和废旧产品回收价格逐步增加,最优产品批发价格和销售价格逐步降低,并通过数值算例表明:零售商、再制造商和供应链系统的利润逐步增加,原制造商的利润逐步减少。

关键词: 闭环供应链, 零售商价格领导权, 专利许可, 定价策略

CLC Number:

C939

WEN Hui, CAO Xiao-gang, TAO Jian-ping, LI Ji-zi. Pricing Strategy of Closed-loop Supply Chain with Patent Protection under Retailer Price Leadership Structure[J]. Operations Research and Management Science, 2017, 26(8): 109-114.

闻卉, 曹晓刚, 陶建平, 黎继子. 零售商价格领导权结构下考虑专利保护的闭环供应链定价策略[J]. 运筹与管理, 2017, 26(8): 109-114.

References

[1] Guide Jr V D R, Teunter R H, Van Wassenhove L N. Matching demand and supply to maximize profits from remanufacturing[J]. Manufacturing &Service Operations Management, 2003, 5(24): 303-316.
[2] Savaskan R C, Bhattacharya S, Van Wassenhove L N. Closed-loop supply Chain models with product remanufacturing[J]. Management Science, 2004, 50(2): 239-252.
[3] Ferrer G, Swaminathan J M. Managing new and remanufactured products[J]. Management Science, 2006, 52(1): 15-26.
[4] Savaskan R C, Van Wassenhove L N. Reverse channel design: the case of competing retailers[J]. Management Science, 2006, 52(1): 1-14.
[5] Debo L G, Toktay B, Van Wassenhove L N. Market segmentation and product technology selection for remanufacturable products[J]. Management Science, 2005, 51(8): 1193-1205.
[6] Ferguson M, Toktay L. The effect of competition on recovery strategies[J]. Production and Operations Management, 2006, 15(3): 351-368.
[7] Bakal I, Akcali E. Effects of random yield in reverse supply chains with price-sensitive supply and demand[J]. Production & Operations Management, 2006, 15(3): 407-420.
[8] Atasu A, Sarvary M, Van Wassenhove L N. Remanufacturing as a marketing strategy[J]. Management Science, 2008, 54(10): 1731-1746.
[9] 黄祖庆,达庆利.直线型再制造供应链决策结构的效率分析[J].管理科学学报,2006, 9(4):51-57.
[10] 易余胤.具竞争零售商的再制造闭环供应链模型研究[J].管理科学学报,2009,12(6):45-54.
[11] 包晓英,唐志英,唐小我.基于回收再制造的闭环供应链差异定价策略及协调[J].系统管理学报,2010,19(5):69-75.
[12] 王文宾,达庆利,聂锐.考虑渠道权力结构的闭环供应链定价与协调[J].中国管理科学,2011,19(5):29-36.
[13] 聂佳佳,熊中楷.信息分享模式对第三方负责回收闭环供应链的影响[J].管理工程学报,2011,25(2):74-81.
[14] 张蕾.专利侵权判定中修理与再造的界定—以Canon Vs. Recycle Assist再生墨盒案为背景[J].电子知识产权,2008,(9):52-55.
[15] 熊中楷,申成然,彭志强.专利保护下再制造闭环供应链协调机制研究[J].管理科学学报,2011,14(6):76-85.
[16] 王建明.专利保护下再制造闭环供应链差别定价与协调研究[J].运筹与管理,2013, 22(3):89-96.
[17] 申成然,熊中楷,孟卫军.考虑专利保护的闭环供应链再制造模式[J].系统管理学报,2015,24(1):123-129.
[18] 闻卉,曹晓刚,黎继子,郑列.专利保护下考虑再制造竞争的闭环供应链定价决策[J].数学的实践与认识,2016,46(21):64-71.

Pricing Strategy of Closed-loop Supply Chain with Patent Protection under Retailer Price Leadership Structure

零售商价格领导权结构下考虑专利保护的闭环供应链定价策略

PDF

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Recommended Articles

Metrics

[1]	ZHANG Tian-rui, WEI Ming-qi, GAO Xiu-xiu, WANG Shu-mei. Sustainable Closed-loop Supply Chain Network Planning Based on Interactive Fuzzy Programming [J]. Operations Research and Management Science, 2021, 30(8): 81-86.
[2]	YAO Feng-min, YAN Ying-luo, LIU shan, TENG Chun-xian. Recycling and Pricing Decisions for Closed-loop Supply Chain Considering Corporate Social Responsibility Investment under Government's Subsidy [J]. Operations Research and Management Science, 2021, 30(6): 69-76.
[3]	LI Peng-yu, XU Shi-qin, HAN Ji-ye. Research on the Complementarity Model of Closed-Loop Supply Chain Network Equilibrium with Environmental Indicators [J]. Operations Research and Management Science, 2021, 30(5): 38-45.
[4]	SHI Si-yu, SUN Jing-chun, DENG Fei. Pricing Decisions of a Dual-channel Closed-loop Supply Chain with a Budget Constraint Risk-averse Retailer [J]. Operations Research and Management Science, 2021, 30(4): 1-9.
[5]	YOU Tian-hui, LIU Chun-yi, CAO Bing-bing. Pricing and Recycling Decisions of Closed-Loop Supply Chain Considering Participators’ Risk Attitudes and Retailer Capital Constraint [J]. Operations Research and Management Science, 2021, 30(4): 10-17.
[6]	FAN Ding-xiang, LI Chong-lian, WANG Xiao-lei. Research on Selection and Optimization of Closed-loop Supply Chain Recycling Mode Based on Stackelberg Game [J]. Operations Research and Management Science, 2021, 30(4): 135-141.
[7]	BIAN Wen-liang, PAN Yue, WANG Wen-bin, QUAN Shi-yuan, LIU Xiao-yan. Pricing and Recycling Mode Selection of Closed-loop Supply Chain Considering the Maintenance Center Participation into Recycling Process [J]. Operations Research and Management Science, 2021, 30(3): 76-82.
[8]	YAO Feng-min, LIU shan, TENG Chun-xian. Decision and Coordination for Third-party Collecting Closed-loop Supply Chain with Two Competing Retailers [J]. Operations Research and Management Science, 2021, 30(3): 83-89.
[9]	FENG Lin, PENG Ya-zhi, NIE Jia-jia. Licensing Strategy of Innovation with the Participation of Patent Intermediaries [J]. Operations Research and Management Science, 2021, 30(3): 159-164.
[10]	YUAN Wen-bang. Analysis of the Threshold of the Firms’ Number in the Formation of Patent Pool [J]. Operations Research and Management Science, 2021, 30(3): 199-203.
[11]	YUCHI Qun-li, HE Zheng-wen, WANG Neng-min. Integration Optimization Research on Location-Inventory-Routing Problem Considering Out-of-Stock Strategy in Closed-loop Supply Chain [J]. Operations Research and Management Science, 2021, 30(2): 53-60.
[12]	LIU Kai, LI Chun-fa, LI Dong-dong. Pricing, Service Decision and Recycling Mode of E-Closed-Loop Supply Chain Dominated by E-commerce Platform [J]. Operations Research and Management Science, 2021, 30(12): 51-57.
[13]	ZHANG Chuan, CHEN Yu-xiao. Decision and Coordination of Cascade Utilization Power Battery Closed-loop Supply Chain with Economies of Scale under Government Subsidies [J]. Operations Research and Management Science, 2021, 30(12): 72-77.
[14]	YAO Feng-min, LIU Shan, HU Xian-wu, TENG Chun-xian. Pricing Strategies for Closed-loop Supply Chain with Dominant Retailer Considering Fairness Concerns [J]. Operations Research and Management Science, 2020, 29(8): 120-127.
[15]	WANG Wen-bin, DING Jun-fei. Impact of Information Sharing on Closed-loop Supply Chain under Reward-Penalty Mechanism [J]. Operations Research and Management Science, 2020, 29(7): 89-98.