运筹与管理 ›› 2025, Vol. 34 ›› Issue (5): 16-22.DOI: 10.12005/orms.2025.0138

• 理论分析与方法探讨 • 上一篇    下一篇

考虑质量差异的产能分享平台的开放与定价策略研究

赵道致, 谭新月, 段越龙   

  1. 天津大学 管理与经济学部,天津 300072
  • 收稿日期:2023-04-10 发布日期:2025-08-26
  • 通讯作者: 谭新月(1995-),女,河北衡水人,博士研究生研究方向物流与供应链管理运营管理。
  • 作者简介:赵道致(1956-),男,江苏无锡人,教授,博士,研究方向:物流与供应链管理,运营管理,企业战略管理等。
  • 基金资助:
    国家自然科学基金资助项目(72072125);天津市研究生科研创新项目(2020YJSB031)

Platform Opening and Pricing Strategy of Capacity SharingPlatform Considering Quality Differences

ZHAO Daozhi, TAN Xinyue, DUAN Yuelong   

  1. College of Management and Economics, Tianjin University, Tianjin 300072, China
  • Received:2023-04-10 Published:2025-08-26

摘要: 在产能分享供应链中,拥有设备的产能分享平台为了增加平台产能种类的丰富性,会选择开放策略,即在平台中引入其他产能供应商。平台面对高质量产能供应商和低质量产能供应商,比较引入不同质量供应商后平台的利润大小,探讨平台引进产能供应商的策略选择问题。在产能分享平台、产能供应商和产能需求商为追求自身利益最大化而相互博弈的过程中,应用序贯博弈的方法研究产能分享平台的运营策略,结果发现:当平台对自有设备产能的需求商的利润抽成率较低、低质量产能供应商对其产能需求商的利润抽成率较低、且高质量产能供应商对其需求商的利润抽成率较高时,开放策略会提高平台的利润。通过对比平台引入低(高)质量的供应商两种模式下的价格和需求,发现平台在高质量模式下自有产能的价格可能会比在低质量模式下自有产能的价格更低,结果取决于高低两种质量的相对大小;在低质量模式下,平台自有产能的需求会更大。当高质量供应商的抽成率较低时,平台引入低质量的产能供应商会获得更大的利润。反之,平台引入高质量的产能供应商可以获取更高的利润。

关键词: 产能分享平台, 质量差异, 平台开放, 博弈论

Abstract: The manufacturing capacity sharing studied in this paper mainly refers to a new economic model that maximizes the efficiency of manufacturing production by integrating and configuring dispersed manufacturing resources and capabilities around various stages of the manufacturing process, with Internet platforms as the basis and the sharing of facility or equipment usage rights as the feature. In the platform-based capacity sharing model, companies with idle capacity can share usage rights of their capacity through the platform with capacity demanders for profit, becoming capacity suppliers. This effectively avoids waste resulting from the purchase of production equipment with unstable utilization rates. In this paper, our research focuses on self-owned platforms with their own equipment. As the types of demand from platform customers for capacity aggregation increase, the platform’s own capacity cannot meet the diverse types of demand from customers. At this time, the platform wants to meet more capacity demands by introducing third-party capacity suppliers. However, the quality of the introduced capacity suppliers will also compete with the quality of the platform’s own capacity: when high-quality capacity suppliers are introduced, they will compete with the platform’s capacity, and the platform’s capacity may not have an advantage in terms of quality, which may affect the demand for sharing the platform’s own equipment and revenue. When the platform introduces low-quality capacity suppliers, the low-quality capacity suppliers will also compete with the platform’s capacity, and the platform’s capacity may not have an advantage in terms of price, which may also affect the demand for capacity intermediation and thereby affect the platform’s revenue. The introduction of capacity suppliers with different qualities will affect the stability of its revenue. Therefore, the motivation in this paper is to study what types of capacity suppliers should be introduced and how prices should be set to make the platform have more revenue. In previous literature, research on capacity sharing platforms is scarce. This research can fill the research gap in theory. The research in this paper can improve the platform’s revenue in terms of operational management and can help the platform enhance its operational stability in real life.
This paper constructs a supply chain system consisting of a capacity sharing platform, capacity suppliers, capacity demanders, and consumers. The sequential game method is applied to study the operational decisions of the capacity sharing platform when introducing other capacity suppliers. When the platform has a lower commission for demanders of its equipment, lower commissions for low-quality suppliers, and higher commissions for high-quality suppliers, the openness of the platform will bring higher profits. When the platform introduces high-quality (low-quality) capacity suppliers, the price of platform capacity is lower (higher) than that of high-quality (low-quality) capacity suppliers, but the demand is also lower (higher) than that of high-quality (low-quality) capacity suppliers. When the commission rate of high-quality suppliers is low, the platform can obtain higher profits by introducing low-quality capacity suppliers.
In the future, it is possible to further consider the platform’s openness strategy and pricing decisions while maximizing social welfare. In addition, this paper only considers the platform selecting different types of capacity providers to maximize its own profits. However, if the capacity providers can also choose to join different platforms, then the decision-making of the capacity providers joining different platforms should also be studied.

Key words: capacity sharing platform, quality differentiation, platform openness, game theory

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