关键词: 乳制品企业, 经销商, 演化博弈, 造假, 追溯

Abstract: The paper discusses the relation of evolutionary game between dairy product enterprises and dealers from objective requirement of our government to establish defect dairy product recall system as soon as possible. On the basis of cooperation strategy of dairy product enterprises and dealers, we analyze a long term evolutionary trend between dairy product enterprises and dealers on bounded rationality with evolutionary game. Then we use the Matlab 6.0 software to simulate the research results. The studies show that it is helpful to build cooperative relation’s stability of dairy product enterprises and dealers, including reducing costs of dealer’s ‘quality and safety input’, dairy products enterprise’s ‘building communication mechanism’ and enhancing dealer’s additional benefits. Under the ‘no input in quality and safety’ strategy, dairy companies should increase failure costs, adopting ‘no establishment in communication mechanism’. Under the ‘setting up a communication mechanism’ strategy, dealers should increase necessary penalty, adopting ‘no input in quality and safety’. Under the ‘no establishment in communication mechanism’ strategy, loss of dairy companies made by dealers increases. The above all contribute to the building of the system of cooperation and communication between the dairy companies and dealers.

Key words: dairy product enterprise, dealer, evolutionary game, fraud, recall