Abstract: We consider a supply chain that consists of a supplier and a retailer, selling a single product to the customers over a short selling season. In this paper, we mainly research how the retailer uses the ABD program to entice customers to pre-commit their orders and how the supplier designs the payment plan so as to maximize his/her own expected profit. Under the supplier-Stackelberg game, the paper gets the decision models based on the object of expected profit. Solving the models, we have got the optimal solutions and obtained some effective theorems. Finally, we provide a detailed numerical example to illustrate the model and the theoretical analysis.

Key words: supply chain management, advance booking discounts, delay in payment, Stackelberg game

摘要： 本文针对一个供应商和零售商组成的供应链系统,主要研究零售商如何设计提前订货折扣来吸引顾客提前订货;而供应商如何根据市场需求的不确定性,设计零售商提前订货资金的付款时间等问题。在供应商-Stackelberg框架下,以期望利润为目标,建立了相应的决策模型。通过对模型的分析求解,给出了不同市场环境下供应商要求零售商支付提前订货资金的策略。最后,用算例验证了模型和理论分析的可行性。

关键词: 供应链管理, 提前订货折扣, 延期支付, Stackelberg 博弈