关键词: 演化博弈, 治理机制, 直播平台, 低俗内容

Abstract: The dissemination of vulgar content on live broadcast platforms has been criticized, among which “low-level dissemination of vulgar content has been repeatedly prohibited.In order to explore the “ow level” vulgar content dissemination governance mechanism on the live broadcast platform, the non-participating and interactive public is introduced as a third-party supervision group, and an evolutionary game model among the government,the non-participating and interactive public, and the live broadcast platform is constructed. The studies have shown that the unilateral punishment by the government will not affect the final decision-making of the live broadcast platform. However, the supervision of the non-participating public has an important impact on the game decision-making of the government supervision department and the live broadcast platform. When the non-participating public participates, the degree of punishment and the penalties of the government supervision department will be at a certain level, and the combination of these two factors will make the game system evolve to a stable state of economically optimal and benign governance strategies.

Key words: evolutionary game, governance mechanism, live broadcast platform, vulgar contents